All Custom Foot Orthotics Are NOT Created Equal! ™ ☆ HEALTHY FROM THE GROUND UP! ™
Plantar fasciitis is one of the most common causes of heel pain, especially in adults whose arches have gradually weakened over time. The plantar fascia is a strong band of connective tissue that supports the arch and helps absorb shock with every step. When the arch collapses, the fascia is repeatedly overstretched, creating micro‑tears where it attaches to the heel. Over months or years, this strain can exceed the body’s ability to repair itself, leading to chronic inflammation and pain. When heel pain is persistent or worsening, it’s important to consult a qualified healthcare professional for proper evaluation.
Several mechanical and lifestyle factors contribute to this condition, often working together:
Progressive flattening of the arches, which increases tension on the plantar fascia
Tight calf muscles that limit ankle motion and force the foot to compensate
Sudden changes in activity levels, such as starting a new exercise routine
Overuse from prolonged standing, walking, or high‑impact activities
Weight gain that increases load on the arch and heel
The most common underlying issue is a dropping arch, which lengthens the foot and pulls the plantar fascia away from its attachment at the heel. Over time, this repeated strain can overwhelm the tissue’s natural healing capacity.
When the arch collapses:
The plantar fascia is overstretched with every step.
Micro‑tears develop at the heel attachment.
Inflammation builds, especially after periods of rest.
The first steps in the morning or after sitting become painful.
The cycle of strain and irritation continues unless the mechanics are corrected.
Because the root cause is biomechanical, long‑term improvement often requires restoring healthier foot posture—not just treating the symptoms.
MASS (Maximum Arch Supination Stabilization) posture orthotics are designed to restore the foot closer to its optimal functional position. Instead of supporting the arch in its collapsed state, they aim to re‑establish full arch height and function, reducing strain on the plantar fascia.
Full‑contact arch support that prevents the arch from dropping and overstretching the fascia
Restored foot posture that reduces tension at the heel attachment
Dynamic flexibility that allows the orthotic to move with the foot while guiding it toward healthier mechanics
Improved shock absorption that decreases repetitive stress on the heel
By improving how the foot loads and moves, MASS posture orthotics help reduce the biomechanical forces that contribute to plantar fasciitis.
Every foot has a unique combination of arch height, flexibility, body weight, and activity level. That’s why calibration is essential.
At East Valley Orthotics, each MASS posture orthotic is created from an accurate 3D impression of corrected foot posture and calibrated to:
Your body weight
Your foot flexibility
Your activity level
This ensures the orthotic flexes appropriately for your specific structure, providing the right balance of support and movement. The goal is to guide the foot toward healthier function with every step.
While each person’s experience is unique, many people report:
Reduced heel pain during the first steps of the day
Less discomfort after standing or walking
Improved arch support and stability
Better endurance during daily activities
A gradual return to normal movement patterns
These improvements come from addressing the underlying mechanical cause—not just cushioning the heel.
Plantar fasciitis often develops gradually, and meaningful improvement takes time. MASS posture orthotics are designed to support healthier foot function step by step. They can be part of a broader care plan that may include stretching, strengthening, footwear changes, or medical evaluation depending on individual needs.